Activation
Coming soon to Identity Authority Native Snowflake Application: Media Activation – A natural extension to IDR and Enrichment
Quickly and easily push your optimized audiences to any digital or offline destination.
Matched
By destination, understand the historical availability of your customer and prospect audiences.
Addressable
It’s not enough to understand match rates. Through the Identity Authority, you will be able to visualize reach rates by destination and by reach, device, or currency type, as well as recency.
Loss Rates and % of Media Spend
No more onboarding tax and costly loss rates by activating through intermediaries. Identity Authority provides marketers with a direct connection to any destination for a flat fee instead of a % of media spend.