Enrichment
Leveraging an accurate identity resolution framework with industry-leading match rates and data fidelity is the bedrock for data enrichment. With our identity resolution process, we enable you to add the right offline and online data needed to create a multi-dimensional consumer profile with enhanced understanding and added consumer reach.
Meet consumers where they are at the right time with contextual messaging.
Core Demographics
Our individually compiled and deterministically built identity graph provides enrichment capabilities across more than 450+ categories of consumer demographics, household composition, individual interest, and transactional consumption.
Householding and Devices
With our persistent ID resident at the individual, household, and address level we allow for identifier and device enrichment at every level of the consumer touchpoint. Available are billions of active paired combinations of hashed emails (HEMS), mobile device IDs (MAIDs), CTV IDs, IP addresses, and phone numbers.
Pseudonymous
Understanding intent is fundamental contextual engagement. Therefore, we provide access to over 1 trillion signals and events captured monthly across web and sync observations, IAB categories, custom labels, bid stream exhaust, and site and event-level conversion data.